Whats The Big Idea One cured the colonial hangover of the ad industry and made the Indian idiom cool; the other brought poetry back to
jingles. Sunday Herald profiles Piyush Pandey and Prasoon Joshi the two reigning boys of the mad, bad world of advertising.
Badshah of one-liners Meet Piyush Pandey, the man behind all those lines and campaigns.Curiously, he started as a cricketer, playing for Rajasthan in Ranji Trophy matches, before he joined a Kolkata-based tea company TM&MC, as a tea-taster.
The new brand masters Consumers have
become brand
masters, leaving marketers to merely fuel the game, rather than play it, say Manish Bhatt & Raghu Bhat
Napa Valley: all froth and bubbles The late Frenchman Guy Devaux chose Napa Valley in 1979 for its clay soils and mild, sunny climate and it turned out to be a winner, writes Keya Acharya
A memorable date with history The name Nagarjunakonda is of medieval origin
and is often coterminous with the hill-fort
perched on the hill, writes R Mohan Babu
of the archaeological site in Andhra Pradesh.
Napa Valley: all froth and bubbles:Vineyards in Napa Valley,pic by Keya Acharya
The Centre’s proposal to introduce one year compulsory rural service for doctors has drawn the ire of medical students. Are the doctors justified in their stand ? What should the government do to make rural posting attractive?
Deccan Herald had invited its readers to send their views. Most of them opine that compulsory rural services can be introduced after improving the infrastructure and facilities in villages.
