It’s Brazil in a package.The first truly Brazilian distilled spirit, Diva Cachaça from Diva Distilleries Ltd will soon be launched in the City by Aspri Spirits.

A reflection of the Brazilian spirit, Diva Cachaça’s smooth taste brings a flavourful mix when combined with other ingredients in the preparation of a variety of drinks; an example is the famous Brazilian Caipirinha – a drink combining cachaça, lime, sugar and ice. Caipirinha currently holds a position as one of the three most marketed distilled beverages in the world. The pricing is in line with other brands of spirits and will be available at approximately Rs 1,370 the 700 ml bottle

Brand name

Says Cíntia Cardoso de Souza, Diva Cachaça owner, “our brand name as well as our marketing, including logo, labelling and packaging are developed with a view to represent Brazil worldwide.

We are excited to be entering the Indian market in this exclusive trade partnership with Aspri. Apart from boosting Indo-Brazilian trade, it will offer a taste of Brazil. Our partnership with Aspri will allow us to explore the market and the company will be the sole distributor of Diva's products in India."

First time
  
According to Arun Kumar of Aspri Spirits India Pvt. Ltd, “Diva Cachaça is being introduced in India for the first time.
Cachaça as a product category is akin to the national drink of Brazil and we are confident that Diva Cachaça, an artisanal product, will find ready acceptance on the Indian market.  Besides the connoisseurs,  we are targeting an audience keen to experiment and look beyond tequilas and vodkas.”

Diva Cachaça selects only the highest quality sugar cane for production of the beverage. The brand offers a wide range and variety to which young adults can connect. Its versatility makes it the right choice for every point of sale intent on pleasing the most varied palates,” says Mauro Federici, Executive Director of the India-Brazil Chamber of Commerce. Diva Cachaça was conceived to meet international market demands for Cachaça.

Its base ingredient is selected high quality sugar cane from mid-west Minas Gerais state, a region well-known for its cachaça-making tradition.  Diva’s goal is to be found in major stores, bars, restaurants and hotel chains worldwide.

It also aims to become a benchmark artisanal cachaça producer on the global market, with sustainable competitive differences. LABM Research and Consulting-Brazil's most highly reputed food technology lab -supervises the manufacturing process of Diva products. Presently, quality cachaça can be found in the best restaurants and in connoisseurs' cellars in Brazil and around the world.