<p> This is one of the premises of the UNESCO Cathedra in Communication and Educational Values, based at the Faculty of Philosophy and Educational Sciences of the University of the Basque Country (UPV/EHU).<br /><br /> “Our objective is the communication media —mainly new technologies and television— as agents of socialisation. We are convinced that, in the socialisation of adolescents, it is the family that fundamentally counts, then friends and then the communication media, which has been shown to have more importance than the school”, explained Concepcion Medrano, coordinator of the Cathedra.<br /><br /> Young people “are concerned” about their favourite television personalities, which shows they tend to identify with them. In fact, according to Medrano, a good indicator of values perceived with television is the set of characteristics that adolescents most like about these personalities.</p>
<p> This is one of the premises of the UNESCO Cathedra in Communication and Educational Values, based at the Faculty of Philosophy and Educational Sciences of the University of the Basque Country (UPV/EHU).<br /><br /> “Our objective is the communication media —mainly new technologies and television— as agents of socialisation. We are convinced that, in the socialisation of adolescents, it is the family that fundamentally counts, then friends and then the communication media, which has been shown to have more importance than the school”, explained Concepcion Medrano, coordinator of the Cathedra.<br /><br /> Young people “are concerned” about their favourite television personalities, which shows they tend to identify with them. In fact, according to Medrano, a good indicator of values perceived with television is the set of characteristics that adolescents most like about these personalities.</p>