UK drops 'You're invited' tourism ad

A spokesman for VisitBritain said: “We have taken the videos down, they are not appropriate at this time. We have not changed our advertising and marketing strategy, but we have removed those videos for the time being”.

The spokesman told The Guardian that the tourism authority was not aware of reports of tourists leaving Britain early or cancelling trips to visit the country due to the riots in London and other parts of Britain.

“At the moment these are isolated incidents occurring away from tourist attractions. Tourists have not been affected,” he said.

Mary Rance, head of trade body UKInbound, said: “The riots of the past few days, particularly in London, are most unfortunate for the global image of the UK.”