<p>The company said it has procured a 'John Doe Order' from the court restraining websites, cable operators and Internet Service Providers (ISPs) and others from infringing or violating Reliance's copyright by illegally showing the movie.<br /><br />"The order is a measure to prevent piracy of 'Bodyguard' that releases on August 31... With this, we expect piracy levels for the film to come down by 60 per cent," Reliance Entertainment Vice-President Music and Anti-Piracy Sanjay Tondon told PTI.<br /><br />This John Doe Order gives protection to the intellectual property owner, Reliance Entertainment, from copyright violation by prospective anonymous offenders.<br />He said the company has already sent out about 2,000 intimation notices to cable operators, websites within and outside India and ISPs.<br /><br />Earlier, the company had procured similar court order for its last film, 'Singham', starring Ajay Devgan.<br /><br />"We were able to bring down piracy by 40 per cent," Tondon said.<br /><br />The company had served the John Doe Order to about 30 people for Singham, he added.<br />For Bodyguard, the company has readied a team that will conduct raids to identify those infringing on the copyright.<br /><br />"At Reliance Entertainment, we have created a separate department to fight piracy," he added.<br /><br />For Bodyguard, the company is reportedly spending Rs 22 crore on marketing and promotion, but Tondon declined comment on it.<br /><br />Six weeks after the release of the movie in theatres across India, the official DVDs will be released.</p>
<p>The company said it has procured a 'John Doe Order' from the court restraining websites, cable operators and Internet Service Providers (ISPs) and others from infringing or violating Reliance's copyright by illegally showing the movie.<br /><br />"The order is a measure to prevent piracy of 'Bodyguard' that releases on August 31... With this, we expect piracy levels for the film to come down by 60 per cent," Reliance Entertainment Vice-President Music and Anti-Piracy Sanjay Tondon told PTI.<br /><br />This John Doe Order gives protection to the intellectual property owner, Reliance Entertainment, from copyright violation by prospective anonymous offenders.<br />He said the company has already sent out about 2,000 intimation notices to cable operators, websites within and outside India and ISPs.<br /><br />Earlier, the company had procured similar court order for its last film, 'Singham', starring Ajay Devgan.<br /><br />"We were able to bring down piracy by 40 per cent," Tondon said.<br /><br />The company had served the John Doe Order to about 30 people for Singham, he added.<br />For Bodyguard, the company has readied a team that will conduct raids to identify those infringing on the copyright.<br /><br />"At Reliance Entertainment, we have created a separate department to fight piracy," he added.<br /><br />For Bodyguard, the company is reportedly spending Rs 22 crore on marketing and promotion, but Tondon declined comment on it.<br /><br />Six weeks after the release of the movie in theatres across India, the official DVDs will be released.</p>