<p>Advertisers of Euro Fashion Innerwear were Wednesday asked by the Advertising Standards Council of India (ASCI) to withdraw an advertisement featuring roosters, saying it depicted the birds in a bad light.<br /><br /></p>.<p>The directive came in response to a complaint by the Federation of Indian Animal Protection Organisation (FIAPO) against the print advertisement that depicted nude men holding roosters to cover their privates with a tagline: "What's your size?"<br /><br />FIAPO said the advertisement violated the Prevention of Cruelty to Animals Act, 1960, and called it distasteful and vulgar.<br /><br />ASCI said the advertisement contravened Chapter II of the ASCI Code. Its consumer complaints council (CCC) concluded that the advertisement was indecent, vulgar and repulsive.<br /><br />"We are indeed delighted at this order. While Euro Fashion had defended itself when we had sent them a complaint, this order for withdrawal proves that animals should not be shown in such poor light," Arpan Sharma, CEO, FIAPO, said.<br /><br />The advertisers were not available for comment.</p>
<p>Advertisers of Euro Fashion Innerwear were Wednesday asked by the Advertising Standards Council of India (ASCI) to withdraw an advertisement featuring roosters, saying it depicted the birds in a bad light.<br /><br /></p>.<p>The directive came in response to a complaint by the Federation of Indian Animal Protection Organisation (FIAPO) against the print advertisement that depicted nude men holding roosters to cover their privates with a tagline: "What's your size?"<br /><br />FIAPO said the advertisement violated the Prevention of Cruelty to Animals Act, 1960, and called it distasteful and vulgar.<br /><br />ASCI said the advertisement contravened Chapter II of the ASCI Code. Its consumer complaints council (CCC) concluded that the advertisement was indecent, vulgar and repulsive.<br /><br />"We are indeed delighted at this order. While Euro Fashion had defended itself when we had sent them a complaint, this order for withdrawal proves that animals should not be shown in such poor light," Arpan Sharma, CEO, FIAPO, said.<br /><br />The advertisers were not available for comment.</p>