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Mastering business management studies online

Last Updated : 09 January 2013, 13:23 IST

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Keeping pace with the global trend of MOOC’s (Mass Open Online Courses) offered by the Harvards and Standfords, myBskool.com is offering a 100 day 100 hours free online mini MBA programme.

The content for the programme has been co-created in partnership with IIM Ranchi and has been hosted on myBskool.com’s Social Learning Platform and is already being used by students at IIM Ranchi, IMT – Ghaziabad  other B-Schools.

It is estimated that India will require close to 20 million managers over the next 10 years with basic knowledge in business fundamentals & concepts. It is a well known fact that there is already an acute shortage for managers at the entry and middle levels where the demand is only expected to grow exponentially in the years to come. The mission at MMA is to provide quality management education to the masses.

The free online mini MBA is a condensed version of a full fledged MBA & is aimed at providing a solid foundation in current business theory and practices.

Online video lectures and case studies by top management faculty will cover subjects like Fundamentals of Accounting, Principles of Marketing, Managing Human Resource, Essentials of Business Communication and Business Strategy.

Similar products like Coursera and Edx have just developed abroad a year back which is basically the future of education. Corporates now have the best option of putting their employees to this free online mini MBA to upgrade their skill, one that can be accessed anywhere as opposed to employees given a fully paid 2 year off to enroll for a course to learn the same skills.

Working professionals, executives, small business owners and students interested in improving their business knowledge and managerial skills without a formal qualification in management will find this course apt and useful.

Gaining popularity

“Online education is becoming more popular both among students and employers due to its flexibility and affordability. It may be noted that initiatives like Coursera of the Standford have attracted millions of learners for their online courses across the globe. Many more renowned Universities worldwide are moving into the era of internet based education.” said Prof MJ Xavier, IIM Ranchi. “The myBskool course content has been designed keeping in mind India’s relevant context & globally relevant content.” he added.

While myBskool.com brings state-of-the-art technology and world class content in the form of video lectures co-created with IIM Ranchi, experts from the industry will be part of the Live Virtual Classes conducted as a part of this 100 day free program.

myBskool.com has developed a platform that is fully functional and hosts close to 6000+ audio lessons/podcasts and over 2500 video lectures, numerous case study discussions and skill builders.  All these are delivered by eminent faculty from premier institutions in India and practicing managers who are otherwise not accessible by all. Using superior technology, the videos are made available with almost zero buffering for live streaming.

Their latest offering on a 3 Screen platform (PC-Tablet-Smart Phone) is the most advanced solution to offer world class management education beyond the barriers of time and distance at affordable price, making the concept of portable class room a reality.

“The pedagogy involves pre-recorded video learning modules with fully interactive and collaborative features like the discussion forums, online chats, quizzes and live virtual classrooms. The entire course content will be made available on an anytime, anywhere learning mode using the “portable classroom” model.

As working professionals would need to take a break in career to be physically present for classes, it is a challenge for most of them to pursue higher education. myBskool.com is offering this mini MBA in online mode to break the barriers of time and distance,” says Swaminathan K, CEO, myBskool.com.

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Published 09 January 2013, 13:23 IST

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