<p>Make Karva Chauth special for your husband Tuesday by taking the social media route to send out wishes which will be flashed on television.<br /><br /></p>.<p>Fem, a skincare brand from the House of Dabur, has launched a live social messaging service for the occasion, when women in northn India keep fast for their husband's well-being and long life.<br /><br />The campaign, titled Fem Karva Chauth Wishes, lets people tweet their message or send it out via a Facebook post. The messages can be seen live on Zee TV Tuesday evening.<br /><br />The idea was a result of a survey.<br /><br />“When we surveyed our consumers, we found that a lot of couples are physically separated even on Karva Chauth day due to work. In this busy urban lifestyle, social media is playing a role in bridging the hearts and minds of people,” Sanjay Singal, head of marketing (Skin Care), Dabur India Ltd., said in a statement. <br /><br />“A lot of people are using social media to connect and converse with their near and dear ones which is redefining the way we communicate in a relationship. Taking this forward, Fem is integrating live social messaging with national television,” he added.<br /><br />Twitter users can avail the service through the handle @femfairness, with the hashtag #Mykarvachauthwish, while Facebook users can go to the brand's official page www.Facebook.com/FemFairness.<br /></p>
<p>Make Karva Chauth special for your husband Tuesday by taking the social media route to send out wishes which will be flashed on television.<br /><br /></p>.<p>Fem, a skincare brand from the House of Dabur, has launched a live social messaging service for the occasion, when women in northn India keep fast for their husband's well-being and long life.<br /><br />The campaign, titled Fem Karva Chauth Wishes, lets people tweet their message or send it out via a Facebook post. The messages can be seen live on Zee TV Tuesday evening.<br /><br />The idea was a result of a survey.<br /><br />“When we surveyed our consumers, we found that a lot of couples are physically separated even on Karva Chauth day due to work. In this busy urban lifestyle, social media is playing a role in bridging the hearts and minds of people,” Sanjay Singal, head of marketing (Skin Care), Dabur India Ltd., said in a statement. <br /><br />“A lot of people are using social media to connect and converse with their near and dear ones which is redefining the way we communicate in a relationship. Taking this forward, Fem is integrating live social messaging with national television,” he added.<br /><br />Twitter users can avail the service through the handle @femfairness, with the hashtag #Mykarvachauthwish, while Facebook users can go to the brand's official page www.Facebook.com/FemFairness.<br /></p>