<p> International fashion brand Guess has roped in actress Priyanka Chopra to be the newest face of the brand on the global front.<br /><br /></p>.<p>"For as long as I can remember, Guess has been at the epicentre of fashion for women. I am honoured to be face of the brand and this iconic holiday campaign," Priyanka said in a statement.<br /><br />“Guess is aspirational, inspirational and so relatable to women from across the world,” added the actress, who is carving a niche for herself as a singer on the global arena. Her first single was "In My City". <br /><br />The star of films like "Dostana", "Fashion" and "Barfi!" feels the association will help her "erase boundaries" and "make the world a smaller place".<br /><br />Paul Marciano, creative director of Guess, says the actress is the ideal choice for the brand."Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model. She reminds me of Sophia Loren and the top actresses of the 1950s," said Marciano.<br /><br />He added: "With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women</p>
<p> International fashion brand Guess has roped in actress Priyanka Chopra to be the newest face of the brand on the global front.<br /><br /></p>.<p>"For as long as I can remember, Guess has been at the epicentre of fashion for women. I am honoured to be face of the brand and this iconic holiday campaign," Priyanka said in a statement.<br /><br />“Guess is aspirational, inspirational and so relatable to women from across the world,” added the actress, who is carving a niche for herself as a singer on the global arena. Her first single was "In My City". <br /><br />The star of films like "Dostana", "Fashion" and "Barfi!" feels the association will help her "erase boundaries" and "make the world a smaller place".<br /><br />Paul Marciano, creative director of Guess, says the actress is the ideal choice for the brand."Priyanka’s confidence, strength and sensuality reflect the qualities I always look for in a model. She reminds me of Sophia Loren and the top actresses of the 1950s," said Marciano.<br /><br />He added: "With the Indian movie industry exploding on a global stage, and Guess having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women</p>