Yahoo bets big on education sector

“India is a growing market for us. The growth of education sector is a good business opportunity to capitalise. We are yet to decide our plans to capitalise this huge market,” said Tadanki, in an interaction with Deccan Herald. “Though localisation is need of the hour, what we witness today is localisation not only in content but also in the language people want to communicate. Social media is also becoming a key part of the internet,” he said. The company has partnered with Dainik Jagaron for creating local content in Hindi, similarly it has its own inhouse team and other partners for various localised initiative . Asked whether the new advertisement campaign was to drive traffic and increase Yahoo’s lost charm, he said, “Yahoo entered India when internet and email were creating a transformation in the country. We want to take that message to the young generation also who are entering the world of new media experiences. Yahoo India has user share of 74 per cent.”

On using web as advertising medium he said internet helps organisation to reach the right audience with minimum investment. “With our new feature Smart Ads we are able to identify consumers and their individual interests,” he added.

The mobile broadband is another area where targeted advertisement can be done and companies should focus on the online ads as a much viable medium compared to traditional way of advertising.

As mobile services starts using the third generation spectrum video, live streaming and IPTV will be the killer apps and we are developing technologies for the future, he added.