<p>The pet at home... Spilling oodles of love and gifting much-needed companionship to owners, the adorable furballs are eveready friends to those in awe of meows and woofs!<br /><br /></p>.<p>Loving pet dogs and cats offer comfort and care to their ‘masters’, but need at least twice the attention and parenting from the latter. What began as a love for pets, and a lack of finding immediate answers to questions on efficient pet care, motivated Balaji Ramesh to set up TailsLife, an app-based platform aimed at happy pet parenting.<br /><br />It was about a year ago that Balaji, with help from wife Prachi Gupta and childhood friend Dushyant Rao, took his pet project out for a walk, and it has been running since. “When my sister gifted me a dog, it wasn’t very easy taking care of him since both of us were working. While I was searching for various services to take care of my pet better, I hit upon the idea to developing an app dedicated to pet care solutions,” Balaji, who is also the CEO, says.<br /><br />Last year, when TailsLife launched the version 1.0 of its app, it garnered over 1,500 downloads in a month. <br /><br />As an app, TailsLife provides one with tailored content for pet care, based on type (cat or dog) and age. For instance, if a first-time pet parent is on the lookout for answers to certain specific queries related to puppy feed, he/she may pose the same to TailsLife.<br /><br />“There are two verticals that we’re trying to tap right now — content and services. In terms of content, we offer tailored knowledge, put out by a team of experts — vets, trainers, groomers, and behaviourists, among others. Even pet parents can get to interact with each other on the ‘Tales’ forum. The app also has value-added features such as vaccination notifications,” co-founder Kanishka Lihala, who also handles business strategy, tells DH. <br /><br />To use the app, one must enter the pet’s details, based on which, one can post queries. The app boasts of a self-learning mechanism, which analyses the given details, providing personalised expertise.<br /><br />In terms of services, Lihala says, “Currently, we have partnered with vets, groomers, and boarders, who can be reached via the app. We’ve also developed the back-end for the service providers to manage bookings.”<br /><br />TailsLife, which has received an undisclosed angel funding from a group of VCs, will be launching the version 2.0 of its app, within the next month. “We are working on adding more categories of pets (size- and age-wise). The app will cater to an all-India audience, for whom we want to offer a complete pet care ecosystem. We are also emphasising on rescue and adoptions, and are looking for more partnerships with service providers,” Balaji concludes.<br /><br /></p>
<p>The pet at home... Spilling oodles of love and gifting much-needed companionship to owners, the adorable furballs are eveready friends to those in awe of meows and woofs!<br /><br /></p>.<p>Loving pet dogs and cats offer comfort and care to their ‘masters’, but need at least twice the attention and parenting from the latter. What began as a love for pets, and a lack of finding immediate answers to questions on efficient pet care, motivated Balaji Ramesh to set up TailsLife, an app-based platform aimed at happy pet parenting.<br /><br />It was about a year ago that Balaji, with help from wife Prachi Gupta and childhood friend Dushyant Rao, took his pet project out for a walk, and it has been running since. “When my sister gifted me a dog, it wasn’t very easy taking care of him since both of us were working. While I was searching for various services to take care of my pet better, I hit upon the idea to developing an app dedicated to pet care solutions,” Balaji, who is also the CEO, says.<br /><br />Last year, when TailsLife launched the version 1.0 of its app, it garnered over 1,500 downloads in a month. <br /><br />As an app, TailsLife provides one with tailored content for pet care, based on type (cat or dog) and age. For instance, if a first-time pet parent is on the lookout for answers to certain specific queries related to puppy feed, he/she may pose the same to TailsLife.<br /><br />“There are two verticals that we’re trying to tap right now — content and services. In terms of content, we offer tailored knowledge, put out by a team of experts — vets, trainers, groomers, and behaviourists, among others. Even pet parents can get to interact with each other on the ‘Tales’ forum. The app also has value-added features such as vaccination notifications,” co-founder Kanishka Lihala, who also handles business strategy, tells DH. <br /><br />To use the app, one must enter the pet’s details, based on which, one can post queries. The app boasts of a self-learning mechanism, which analyses the given details, providing personalised expertise.<br /><br />In terms of services, Lihala says, “Currently, we have partnered with vets, groomers, and boarders, who can be reached via the app. We’ve also developed the back-end for the service providers to manage bookings.”<br /><br />TailsLife, which has received an undisclosed angel funding from a group of VCs, will be launching the version 2.0 of its app, within the next month. “We are working on adding more categories of pets (size- and age-wise). The app will cater to an all-India audience, for whom we want to offer a complete pet care ecosystem. We are also emphasising on rescue and adoptions, and are looking for more partnerships with service providers,” Balaji concludes.<br /><br /></p>