Vuvuzela created a storm after it was introduced in the FIFA World Cup in June-July. The plastic horn went on to become World Cup soundtrack in South Africa and last week the Games Organising Committee introduced it as one of the merchandise of the October 3-14 mega-event.
However, Malhotra said the idea to allow vuvuzela in stadia should be scrapped.
"It will disturb our players and will be counterproductive," Malhotra said in a statement today.
"We have our own way of drum beating and other forms of entertainment in the stadia. We don't need any foreign devise for our sporting festivals," he added.
The Organising Committee is yet to get a clearance on the plastic horn's entry into the stadium from the police as it is known to create high decibel noise.
"It (vuvuzela) may be a part of South African culture but it will not fit in here," Malhotra said.
Published 07 September 2010, 08:07 IST