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Deccan Herald » Foreign » Detailed Story
iPhone ad banned in UK for over-hyping features
London, pti:
The iconic touchscreen handset iPhone, it seems, is not as smart as it claims, with the UK advertising watchdog on Wednesday banning a TV ad for over-hyping its internet capabilities and misleading the consumers

The 3G version of iPhone, by Apple, made a mid-night debut in India last week after much fanfare.

In a ruling here on Wednesday, the Advertising Standards Authority (ASA) asked Apple not to broad
cast its commercial that claimed that people can access all parts of internet from the smart phone. The ruling follows two complaints received by ASA against the TV ad that showed the phone in someone’s hand and a finger switching it on to reveal the menu page. The ad further shows the finger touching the weather icon to show the forecast for Cape Town and then navigate through a Heathrow Airport area map, a Safari icon, hotels and stock market webpage.

The complainants said the claim about all parts of internet being accessible was misleading because “iPhone did not support Flash or Java, both integral to many web pages.”

In its response, Apple said that the ad was aimed at highlighting the “benefit of the iPhone in being able to offer availability to all internet websites, in contrast to other handsets which offered access to WAP versions or sites selected by service providers.”

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