<p>Consumer Electronics maker Ajanta-Orpat Group is expecting a flat growth in its revenue at Rs 1,250 crore in the current fiscal due to the Covid-19 impact.</p>.<p>The company, which saw dismal sales in the first quarter of the current fiscal due to the nationwide lockdown, is counting on the upcoming festive season to drive sales.</p>.<p>"We are looking at clocking revenue of Rs 1,250 crore, same as the previous fiscal, due to impact of Covid-19. If there was no pandemic, we would have reported 15-20 per cent revenue growth," Ajanta-Orpat Group Director Nevil Patel told PTI.</p>.<p>Ajanta-Orpat's plans for new product launches, especially fans which accounted for about 18 per cent of total revenue, and appointing more distributors were impacted due to the pandemic.</p>.<p>Patel said the company expects festive season sales, which begin with Navratri every year, to contribute about 35 per cent to its overall revenue.</p>.<p>"We are extremely bullish about the upcoming festive season and expect good sales. We expect festive sales to contribute 35 per cent to our revenue this financial year," he said.</p>.<p>Navratri this year will begin on October 17.</p>.<p>The company is also planning to introduce new products in existing categories over the next few months.</p>.<p>When asked if the privately held company has any plans to raise funds to drive its expansion plans, Patel said: "We are a zero debt company. There is no such plan for the next three years".</p>.<p>Ajanta-Orpat, which has 500 distributors at present, plans to add 300 more into its fold by December 2022.</p>.<p>The group, which fully manufactures its products in the country, has a unified manufacturing facility at Morbi in Gujarat.</p>
<p>Consumer Electronics maker Ajanta-Orpat Group is expecting a flat growth in its revenue at Rs 1,250 crore in the current fiscal due to the Covid-19 impact.</p>.<p>The company, which saw dismal sales in the first quarter of the current fiscal due to the nationwide lockdown, is counting on the upcoming festive season to drive sales.</p>.<p>"We are looking at clocking revenue of Rs 1,250 crore, same as the previous fiscal, due to impact of Covid-19. If there was no pandemic, we would have reported 15-20 per cent revenue growth," Ajanta-Orpat Group Director Nevil Patel told PTI.</p>.<p>Ajanta-Orpat's plans for new product launches, especially fans which accounted for about 18 per cent of total revenue, and appointing more distributors were impacted due to the pandemic.</p>.<p>Patel said the company expects festive season sales, which begin with Navratri every year, to contribute about 35 per cent to its overall revenue.</p>.<p>"We are extremely bullish about the upcoming festive season and expect good sales. We expect festive sales to contribute 35 per cent to our revenue this financial year," he said.</p>.<p>Navratri this year will begin on October 17.</p>.<p>The company is also planning to introduce new products in existing categories over the next few months.</p>.<p>When asked if the privately held company has any plans to raise funds to drive its expansion plans, Patel said: "We are a zero debt company. There is no such plan for the next three years".</p>.<p>Ajanta-Orpat, which has 500 distributors at present, plans to add 300 more into its fold by December 2022.</p>.<p>The group, which fully manufactures its products in the country, has a unified manufacturing facility at Morbi in Gujarat.</p>