<p>Ever dreamt of turning your tap and watching gold drop from it! Well, the Tata Group’s jewellery subsidiary has turned that into a reality by taking a page from the playbook of its Gulf peers and has launched gold-dispensing machines in its stores.</p>.<p>On Akshaya Tritiya earlier this week, the Bengaluru-headquartered company launched machines to dispense small grammages of gold in 21 of its flagship stores across the country.</p>.<p>Tanishq sold gold coins worth over Rs 25 lakh through these “Gold Coin ATMs” which pumped out one and two-gram coins on the festival that saw sales reach the pre-Covid levels.</p>.<p>Titan’s jewellery division chief executive officer Ajoy Chawla said that a lot of customers want to buy gold as a token on the auspicious day of Akshaya Tritiya. They get frustrated as they have to wait in long queues and to solve this issue, the idea was implemented, he added.</p>.<p>”We were delighted to see customers happy. We believe this can be a very good breakthrough for us because, eventually, we would like to roll it out to, maybe, all our stores over a period of time”, Chawla told DH.</p>.<p>It works like any other dispensing machine and dispenses gold coins with packaging. After customers select the grammage, the machine displays the amount, post which the payment is to be made.</p>.<p>The company aims to set up 60 such machines in stores where there is a high number of transactions.</p>.<p>“This is a very customer-friendly machine and also a smart way to manage crowds during the festival seasons”, said Chawla.</p>
<p>Ever dreamt of turning your tap and watching gold drop from it! Well, the Tata Group’s jewellery subsidiary has turned that into a reality by taking a page from the playbook of its Gulf peers and has launched gold-dispensing machines in its stores.</p>.<p>On Akshaya Tritiya earlier this week, the Bengaluru-headquartered company launched machines to dispense small grammages of gold in 21 of its flagship stores across the country.</p>.<p>Tanishq sold gold coins worth over Rs 25 lakh through these “Gold Coin ATMs” which pumped out one and two-gram coins on the festival that saw sales reach the pre-Covid levels.</p>.<p>Titan’s jewellery division chief executive officer Ajoy Chawla said that a lot of customers want to buy gold as a token on the auspicious day of Akshaya Tritiya. They get frustrated as they have to wait in long queues and to solve this issue, the idea was implemented, he added.</p>.<p>”We were delighted to see customers happy. We believe this can be a very good breakthrough for us because, eventually, we would like to roll it out to, maybe, all our stores over a period of time”, Chawla told DH.</p>.<p>It works like any other dispensing machine and dispenses gold coins with packaging. After customers select the grammage, the machine displays the amount, post which the payment is to be made.</p>.<p>The company aims to set up 60 such machines in stores where there is a high number of transactions.</p>.<p>“This is a very customer-friendly machine and also a smart way to manage crowds during the festival seasons”, said Chawla.</p>