<p>Actor Allu Arjun's latest movie<em> Pushpa: The Rise</em>, which hit the screens on December 17, has emerged as a major success in the North Indian states. The Hindi-dubbed version raked in an impressive Rs 26.9 crore (net) in the first week despite facing competition from the Hollywood biggie <em>Spider-Man: No Way Home</em>. In fact, it has outperformed straight Hindi films such as <em>Satyameva Jayate 2</em> and <em>Bunty Aur Babli 2</em>, which is no mean feat. Here is a look at the main reasons behind the overwhelming response to the flick.<br /><br /><strong>Allu Arjun's star power</strong><br /><br />Allu Arjun enjoys a strong fan following the Hindi belt even though he has never starred in a Bollywood film. The dubbed versions of Bunny-starrers such as <em>DJ </em>and <em>Sarrainodu </em>emerged as digital blockbusters on YouTube. The audience loves his distinct look and ability to carry 'massy' action sequences. Moreover, Allu Arjun's effortless dancing style has established him as the choice of the 'Gen Y' audience. His popularity helped the Sukumar-helmed movie take a good start.<br /><br /><strong>Rashmika magic</strong><br /><br />Rashmika Mandanna, who plays Srivalli, too is reasonably popular in the Hindi market. Her film Geetha Govindam's Hindi version garnered attention because of her innocent looks and crackling chemistry with Vijay Deverakonda. The popular duo impressed fans with their work in <em>Dear Comrade, </em>which h<em>as </em>received 295 million views on the Goldmines Telefilms YouTube channel in nearly two years Her bold new avatar in <em>Pushpa: The Rise</em> piqued the curiosity as fans were eager to know whether she would be able to do justice to the most challenging of her career.</p>.<p><strong>Also Read |<a href="https://www.deccanherald.com/entertainment/entertainment-news/pushpa-has-helped-me-explore-a-different-side-as-a-performer-rashmika-mandanna-1039022.html" target="_blank"> 'Pushpa' has helped me explore a different side as a performer: Rashmika Mandanna</a></strong><br /><br /><strong>The timing</strong><br /><br />The overwhelming response to <em>Baahubali </em>helped Tollywood become the toast of Indian cinema, thus breaking the language barrier. The industry garnered attention again when <em>Saaho </em>did well in the Hindi market despite negative reviews The box office performance of these Prabhas movies made even casual fans take a keen interest in Telugu cinema. Despite this, major Telugu movies didn't get a simultaneous release in Hindi, something that created a void.<em> Pushpa: The Rise</em> fulfilled this craving quite well.<br /><br /><strong>Musically sound</strong><br /><br />Music normally plays a big role in helping a film garner attention prior to its release. This is exactly where<em> Pushpa: The Rise</em> hit the right notes. The album had something for everyone. The soulful <em>Srivali </em>appealed to those fond of romantic tracks. The lively<em> Oo Bolega</em> became popular among the female crowd with its hard-hitting lyrics. <em>Saami </em>and <em>Mera Adda </em>too piqued the curiosity of fans.<br /><br /><strong>The content itself</strong><br /><br />There is a perception that the tastes of the audience have changed to such an extent over the years that mass cinema is no longer the order of the day. The reality, however, is quite different as fans still crave 'paisa vasool' entertainment. One got strong proof of this when <em>Sooryavanshi</em>, an action-packed cop drama, ended Bollywood's wait for a blockbuster under the 'new normal' this Diwali. <em>Pushpa: The Rise</em> with its punch dialogues and elevation scenes catered to the masses. The fact that it is set in the Telugu heartland helped it hold its own against <em>No Way Home </em>especially in the smaller cities.</p>
<p>Actor Allu Arjun's latest movie<em> Pushpa: The Rise</em>, which hit the screens on December 17, has emerged as a major success in the North Indian states. The Hindi-dubbed version raked in an impressive Rs 26.9 crore (net) in the first week despite facing competition from the Hollywood biggie <em>Spider-Man: No Way Home</em>. In fact, it has outperformed straight Hindi films such as <em>Satyameva Jayate 2</em> and <em>Bunty Aur Babli 2</em>, which is no mean feat. Here is a look at the main reasons behind the overwhelming response to the flick.<br /><br /><strong>Allu Arjun's star power</strong><br /><br />Allu Arjun enjoys a strong fan following the Hindi belt even though he has never starred in a Bollywood film. The dubbed versions of Bunny-starrers such as <em>DJ </em>and <em>Sarrainodu </em>emerged as digital blockbusters on YouTube. The audience loves his distinct look and ability to carry 'massy' action sequences. Moreover, Allu Arjun's effortless dancing style has established him as the choice of the 'Gen Y' audience. His popularity helped the Sukumar-helmed movie take a good start.<br /><br /><strong>Rashmika magic</strong><br /><br />Rashmika Mandanna, who plays Srivalli, too is reasonably popular in the Hindi market. Her film Geetha Govindam's Hindi version garnered attention because of her innocent looks and crackling chemistry with Vijay Deverakonda. The popular duo impressed fans with their work in <em>Dear Comrade, </em>which h<em>as </em>received 295 million views on the Goldmines Telefilms YouTube channel in nearly two years Her bold new avatar in <em>Pushpa: The Rise</em> piqued the curiosity as fans were eager to know whether she would be able to do justice to the most challenging of her career.</p>.<p><strong>Also Read |<a href="https://www.deccanherald.com/entertainment/entertainment-news/pushpa-has-helped-me-explore-a-different-side-as-a-performer-rashmika-mandanna-1039022.html" target="_blank"> 'Pushpa' has helped me explore a different side as a performer: Rashmika Mandanna</a></strong><br /><br /><strong>The timing</strong><br /><br />The overwhelming response to <em>Baahubali </em>helped Tollywood become the toast of Indian cinema, thus breaking the language barrier. The industry garnered attention again when <em>Saaho </em>did well in the Hindi market despite negative reviews The box office performance of these Prabhas movies made even casual fans take a keen interest in Telugu cinema. Despite this, major Telugu movies didn't get a simultaneous release in Hindi, something that created a void.<em> Pushpa: The Rise</em> fulfilled this craving quite well.<br /><br /><strong>Musically sound</strong><br /><br />Music normally plays a big role in helping a film garner attention prior to its release. This is exactly where<em> Pushpa: The Rise</em> hit the right notes. The album had something for everyone. The soulful <em>Srivali </em>appealed to those fond of romantic tracks. The lively<em> Oo Bolega</em> became popular among the female crowd with its hard-hitting lyrics. <em>Saami </em>and <em>Mera Adda </em>too piqued the curiosity of fans.<br /><br /><strong>The content itself</strong><br /><br />There is a perception that the tastes of the audience have changed to such an extent over the years that mass cinema is no longer the order of the day. The reality, however, is quite different as fans still crave 'paisa vasool' entertainment. One got strong proof of this when <em>Sooryavanshi</em>, an action-packed cop drama, ended Bollywood's wait for a blockbuster under the 'new normal' this Diwali. <em>Pushpa: The Rise</em> with its punch dialogues and elevation scenes catered to the masses. The fact that it is set in the Telugu heartland helped it hold its own against <em>No Way Home </em>especially in the smaller cities.</p>