<p>In a unique initiative aimed towards beautification of the financial capital of Mumbai, a sculpture of 'Blue Mormon' butterfly was installed at the Godrej Chowk in Kemps Corner area in Tardeo.</p>.<p>The Godrej & Boyce, the flagship company of the Godrej Group has undertaken the project in partnership with the BrihanMumbai Municipal Corporation. </p>.<p>It was inaugurated by Sharad Ughade, Assistant Commissioner, D Ward, BMC, Anup Mathew, SVP & Business Head, Godrej Construction, and the Godrej Family. </p>.<p>The artefact has been designed and sustainably crafted by skilled metalworkers from the Godrej factory. </p>.<p>This butterfly species is exclusively found in the Western Ghats of Maharashtra, its periphery, and specific locations in Gujarat, Chhattisgarh, Jharkhand, West Bengal, Sikkim, and South India.</p>.<p> The 10 ft tall and 5 ft wide artifact was crafted, over the short period of only a month, using repurposed stainless steel found at the company’s factories which manufacture consumer durables and even complex aerospace parts.</p>.<p>“The art installation of the state butterfly of Maharashtra, the Blue Mormon, is a great indication of the local biodiversity. This initiative is a collaborative effort by the BMC and Godrej & Boyce, contributing to the beautification of Mumbai city,” said Ughade.</p>.<p>The butterfly has been mounted on a pedestal camouflaged by rocks and the host plants of the Blue Mormon species. Along with indigenous and local species plantations in the garden, it is also surrounded by a pavement that is built using recycled concrete pavers, thus promoting conscious public spaces.</p>.<p>Godrej & Boyce has always been in the forefront of creating conscious products and solutions with 30% of its revenue being generated from Good & Green products. As a part of its portfolio, the company manufactures recycled construction material and works to promote a circular economy in a sector that contributes significantly to carbon footprint. The company maintains 4 BMC gardens and traffic islands across Mumbai and has also been working with Project Mumbai, an NGO, to help them build libraries across gardens in Mumbai.</p>
<p>In a unique initiative aimed towards beautification of the financial capital of Mumbai, a sculpture of 'Blue Mormon' butterfly was installed at the Godrej Chowk in Kemps Corner area in Tardeo.</p>.<p>The Godrej & Boyce, the flagship company of the Godrej Group has undertaken the project in partnership with the BrihanMumbai Municipal Corporation. </p>.<p>It was inaugurated by Sharad Ughade, Assistant Commissioner, D Ward, BMC, Anup Mathew, SVP & Business Head, Godrej Construction, and the Godrej Family. </p>.<p>The artefact has been designed and sustainably crafted by skilled metalworkers from the Godrej factory. </p>.<p>This butterfly species is exclusively found in the Western Ghats of Maharashtra, its periphery, and specific locations in Gujarat, Chhattisgarh, Jharkhand, West Bengal, Sikkim, and South India.</p>.<p> The 10 ft tall and 5 ft wide artifact was crafted, over the short period of only a month, using repurposed stainless steel found at the company’s factories which manufacture consumer durables and even complex aerospace parts.</p>.<p>“The art installation of the state butterfly of Maharashtra, the Blue Mormon, is a great indication of the local biodiversity. This initiative is a collaborative effort by the BMC and Godrej & Boyce, contributing to the beautification of Mumbai city,” said Ughade.</p>.<p>The butterfly has been mounted on a pedestal camouflaged by rocks and the host plants of the Blue Mormon species. Along with indigenous and local species plantations in the garden, it is also surrounded by a pavement that is built using recycled concrete pavers, thus promoting conscious public spaces.</p>.<p>Godrej & Boyce has always been in the forefront of creating conscious products and solutions with 30% of its revenue being generated from Good & Green products. As a part of its portfolio, the company manufactures recycled construction material and works to promote a circular economy in a sector that contributes significantly to carbon footprint. The company maintains 4 BMC gardens and traffic islands across Mumbai and has also been working with Project Mumbai, an NGO, to help them build libraries across gardens in Mumbai.</p>