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Greenwashing our way into the future

Greenwashing our way into the future

The American ecologist Jay Westerveld was probably the first to use the term ‘greenwashing’, when he saw a request from a high-end coastal resort asking guests to reuse their towels 'to save coral reefs'.

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arini Nagendra
Last Updated : 06 April 2024, 22:34 IST
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