<p>Meta Platforms Inc's Instagram is planning to drastically scale back its shopping features as it shifts the focus of its e-commerce efforts to those that directly drive advertising, the Information reported, citing an internal memo.</p>.<p>Staff were notified that Instagram's existing shopping page will eventually disappear, according to the report on Tuesday.</p>.<p>Over the next few months Instagram will test a simpler and less personalized version of the shopping page known internally as "Tab Lite", the Information reported.</p>.<p>The company would launch a public test, starting Wednesday, on the changes to its app designed to switch users to the "Tab Lite" version of the shopping page, the report said.</p>
<p>Meta Platforms Inc's Instagram is planning to drastically scale back its shopping features as it shifts the focus of its e-commerce efforts to those that directly drive advertising, the Information reported, citing an internal memo.</p>.<p>Staff were notified that Instagram's existing shopping page will eventually disappear, according to the report on Tuesday.</p>.<p>Over the next few months Instagram will test a simpler and less personalized version of the shopping page known internally as "Tab Lite", the Information reported.</p>.<p>The company would launch a public test, starting Wednesday, on the changes to its app designed to switch users to the "Tab Lite" version of the shopping page, the report said.</p>