<p>Meta has launched a new advertisement campaign to target Apple's iMessage platform. <a href="https://www.deccanherald.com/tag/mark-zuckerberg" target="_blank">Mark Zuckerberg</a>, the founder and CEO of Meta, revealed the campaign in which Apple is criticised for only providing <a href="https://www.deccanherald.com/business/technology/facebook-messenger-to-get-end-to-end-encryption-in-2023-1135437.html" target="_blank">end-to-end encryption</a> for iMessage and not for regular SMS communication.</p>.<p>Zuckerberg published a photo of the new advertisement playing at Penn Station in New York in an Instagram post.</p>.<p>The advertisement says: "Protect your personal messages across devices with end-to-end encryption. Always message privately."</p>.<p><strong>Read | <a href="https://www.deccanherald.com/business/technology/how-indias-new-telecom-bill-will-affect-whatsapp-1152625.html" target="_blank">How India's new Telecom Bill will affect WhatsApp</a></strong></p>.<p>One green and one blue letter bubble, patterned like Apple's Messages app, are displayed in the advertisement. The phrase "private bubble" appears in a third bubble, indicating that WhatsApp is a private platform.</p>.<p>"WhatsApp is more private and secure than iMessage, with end-to-end encryption that works across both iPhones and Android, including group chats," Zuckerberg wrote in the caption.</p>.<p>"With WhatsApp you can also set all new chats to disappear with the tap of a button. And last year we introduced end-to-end encrypted backups too. All of which iMessage still doesn't have," he added.</p>.<p>Meanwhile, recently, the Meta-owned messaging platform WhatsApp released the ability to add up to 1,024 participants to groups, for some beta testers. According to a report, the feature is available on WhatsApp beta for Android and iOS, but it is limited to a certain undefined number of beta testers.</p>
<p>Meta has launched a new advertisement campaign to target Apple's iMessage platform. <a href="https://www.deccanherald.com/tag/mark-zuckerberg" target="_blank">Mark Zuckerberg</a>, the founder and CEO of Meta, revealed the campaign in which Apple is criticised for only providing <a href="https://www.deccanherald.com/business/technology/facebook-messenger-to-get-end-to-end-encryption-in-2023-1135437.html" target="_blank">end-to-end encryption</a> for iMessage and not for regular SMS communication.</p>.<p>Zuckerberg published a photo of the new advertisement playing at Penn Station in New York in an Instagram post.</p>.<p>The advertisement says: "Protect your personal messages across devices with end-to-end encryption. Always message privately."</p>.<p><strong>Read | <a href="https://www.deccanherald.com/business/technology/how-indias-new-telecom-bill-will-affect-whatsapp-1152625.html" target="_blank">How India's new Telecom Bill will affect WhatsApp</a></strong></p>.<p>One green and one blue letter bubble, patterned like Apple's Messages app, are displayed in the advertisement. The phrase "private bubble" appears in a third bubble, indicating that WhatsApp is a private platform.</p>.<p>"WhatsApp is more private and secure than iMessage, with end-to-end encryption that works across both iPhones and Android, including group chats," Zuckerberg wrote in the caption.</p>.<p>"With WhatsApp you can also set all new chats to disappear with the tap of a button. And last year we introduced end-to-end encrypted backups too. All of which iMessage still doesn't have," he added.</p>.<p>Meanwhile, recently, the Meta-owned messaging platform WhatsApp released the ability to add up to 1,024 participants to groups, for some beta testers. According to a report, the feature is available on WhatsApp beta for Android and iOS, but it is limited to a certain undefined number of beta testers.</p>