“Beauty candy”, part of the ‘Beauty’in’ brand, claims to increase energy levels, boost health, slow down the ageing process and improve skin complexion.
The confectionery which supposedly contains zero fat, preservatives, sugar and sodium, has less calories and is packed with collagen and vitamins to care “for the beauty from inside to outside”.
The candy is already on sale in Brazil and British manufacturers are looking forward to introduce it in the UK.
But not everyone is excited by the promise of a sweet face to match the sweet tooth. Angus Kennedy, chief chocolate taster for a number of confectioners, and editor of Kennedy’s Confection magazine, samples new product ranges and “concept” sweets for months and sometimes even years before they appear on the shelves.
Angus of Tonbridge, Kent, said: “As a parent, I don’t want my daughters to eat the candy with the idea that it will somehow make them look more beautiful.”
“Sweets and chocolates are meant to be enjoyed as indulgent treats, not as potential health or beauty aids.’ “It’s morally wrong to promote such a concept to people. Beauty candy seems just like another cynical attempt to sell product by tapping into people’s insecurities with their looks,” Angus added.
Beauty Candy was launched this summer by Brazilian entrepreneur and socialite Cristiana Arcangeli, a former dentist from Brazil. She says the sweets will “bring beauty to a new dimension”.