The National Association of Realtors suggests that 89% of real estate sales happen through a realtor or broker. This number indicates that despite a surge in online home discovery, realtors still facilitate a large proportion of property sales.
To increase your real estate sales, you first need to amp up your lead generation game. It’s simple math – more leads result in more sales.
Realtors have used QR codes for years to generate high-quality leads, thanks to their affordability, versatility, and functionality.
Let's understand how real estate agents can capitalize on QR codes for lead generation.
QR codes for lead generation: How do they work?
Lead generation is simple. You bring prospects to a website or landing page and collect their information. After that, you follow up with them until you make a sale.
But how do you bring prospects to the lead source?
Here’s where QR codes come into the picture. QR codes in real estate are a powerful tool for attracting prospects to your website or digital business card and generating more leads.
How to strategically place QR codes for lead generation?
Here are the best channels to put QR codes on for lead generation.
Physical business cards
Since realtors commonly hand out business cards to prospects, a QR code on your business card can propel your lead generation efforts.
You can put QR codes on your physical business cards to bring prospects to your digital profile containing your contact details and the services you offer - you can create one for free on QRCodeChimp digital business card. Prospects can visit your profile and contact you through email, phone, WhatsApp, etc.
Outside the property
Putting an advertisement outside a for-sale property is a common practice to attract buyers. QR codes can make these advertisements more engaging. A QR code on the ad can send potential buyers to the property brochure or your digital business card.
Pamphlets and brochures
Giving a property brochure to a potential buyer is usually the first step in the real estate selling process.
You can put a QR code on the pamphlet to bring people to a website or landing page, where they can find your contact details and reach out to you.
Billboards
Billboards are arguably the most crucial large-scale advertising channel for real estate. If a new property comes to the market, it needs a massive billboard to catch people’s attention.
QR codes can be a potent tool to convert that attention to action. You can place a QR code on the billboards to send people to a website or landing page.
Newspaper advertisements
QR codes are a great way to bring offline newspaper readers to digital channels like your website or social media. That’s why many property ads in newspapers contain a QR code, allowing buyers to view detailed property information and even book a site visit.
4 proven strategies for generating leads with QR codes
Now that it’s clear where to put a QR code, the next step is to decide where to send prospects once they scan it.
Here are 4 proven strategies to help you get started.
Send prospects to your digital business card
Bringing buyers to your digital business card is one of the best lead generation strategies for realtors. Once they land on your digital profile page, they can obtain your contact details and connect via email, phone, or WhatsApp.
Moreover, you can include a lead generation form in your digital business card to make lead generation even more effortless.
Point people to a website or landing page
You can use a QR code to send prospects to a landing page or listing website. The site should have all the information about the property and a clear call to action (CTA), such as booking an appointment or making a call.
Redirect prospects to social media
If you actively share updates on social media, you can use QR codes to send prospects to your social profiles.
Most social media platforms allow business accounts to add a direct contact button, which makes lead generation even easier.
Send them to your YouTube channel
Just like social media, you can also use QR codes to send prospects to your YouTube channel if you actively upload property videos there.
Make sure to add your contact information in your YouTube channel’s “About” section so people can easily contact you if they’re interested in a property.
Final thoughts
Having a continuous flow of leads is delightful for every realtor. QR codes make lead generation easier for real estate agents by sending prospects directly to lead sources like a digital business card or landing page.
So, create a QR code, place it in the right location, and point it to the most suitable lead source for seamless, consistent lead generation.