CEO of the NASDAQ-listed firm S Gopalakrishnan quoted an informal survey in this regard.
"We were pleasantly surprised that 40 per cent of new employees joining are not from urban areas", he said to a question from an audience member at an innovation convention, organised by the IIT Kanpur Alumni Association as part of golden jubilee celebrations of its alma mater here.
The survey also revealed that one or either of the parents of majority of these non-urban area employees have not completed SSLC, he said.
Gopalakrishnan termed the entry into the company of the people from non-urban areas as a "quiet transformation" in changing lives of people and in creating "more middle-class".
In this context, he also observed that it's, therefore, is not necessary that businesses go to rural areas; instead, people from rural areas could be recruited.
But he also said many of the IT companies have operations in tier-II cities, and the Government is encouraging setting up of rural BPOs.
Gopalakrishnan suggested that Government make it mandatory for BPOs offering public services to have operations only in rural areas.