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Adieu to all the birds: Elon Musk says Twitter logo to changeMusk added in his message that if a good enough logo were posted, they would go live with it worldwide the next day.
Reuters
Last Updated IST
Illustration shows Elon Musk photo and Twitter logo. Credit: Reuters File Photo
Illustration shows Elon Musk photo and Twitter logo. Credit: Reuters File Photo

Elon Musk said he was looking to change Twitter's logo, tweeting: "And soon we shall bid adieu to the twitter brand and, gradually, all the birds."

And soon we shall bid adieu to the twitter brand and, gradually, all the birds

— Elon Musk (@elonmusk) July 23, 2023

In a tweet at 12:06 a.m. ET (0406 GMT) on Sunday, the social media platform's billionaire owner added: "If a good enough X logo is posted tonight, we'll make go live worldwide tomorrow."

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Musk posted an image of a flickering "X" but did not give further details. The company did not immediately respond to a request for comment.

If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow

— Elon Musk (@elonmusk) July 23, 2023

Under Musk's tumultuous tenure since buying Twitter in October, the company changed its business name to X Corp, reflecting the billionaire's vision to create a "super app," like China's WeChat.

Twitter's website says its logo, depicting a blue bird, is "our most recognizable asset," adding "That's why we're so protective of it."

The bird was temporarily replaced in April by Dogecoin's Shiba Inu dog, which ended up helping add as much as $4 billion to the meme coin's market value.

Twitter's most recent complication was a lawsuit being filed on Tuesday claiming the firm owes at least $500 million in severance pay to former employees.

Musk's company has laid off more than half its workforce to cut costs since he bought the company.

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(Published 23 July 2023, 11:05 IST)