OpenAI strikes deal to bring Reddit content to ChatGPT

OpenAI and ChatGPT logos are seen in this illustration.

Credit: Reuters Photo

Reddit has partnered with OpenAI to bring the social media platform's content to popular chatbot ChatGPT, the companies said on Thursday, sending Reddit's shares up 12% in extended trade.

The deal underscores Reddit's attempt to diversify its revenue stream by making its user-generated content available for training of artificial intelligence models.

OpenAI will also become a Reddit advertising partner as part of the deal.

Earlier this year, Reddit struck a deal with Alphabet's Google that was worth about $60 million per year.