The firm announced introduction of its middle segment brand ‘Hampton’ in the Asia Pacific region with the opening of a hotel at Vadodara in Gujarat under a franchise agreement with Baywood Hotels India Pvt Ltd.
“We expect to increase our presence in the country to 14 hotels by the end of next year and 50 hotels in the next five years,” a Hilton Worldwide spokesperson in India said.
Hilton has more than doubled its properties in India this year by launching six hotels.
“We have a robust pipeline of more than 20 projects,” the spokesperson added.
Globally, Hilton Worldwide has a portfolio of ten brands that cater to a variety of customer segments ranging from luxury, full-service to mid-market.
In India, the company operates hotels under the upscale ‘Hilton’ brand, ‘Hilton Garden Inn’ (mid-market), ‘DoubleTree by Hilton’ (contemporary upscale and full-service ) and the newly introduced ‘Hampton’ (mid-priced).
“We plan to launch the luxury hotel brands ‘Conrad’ and ‘Waldorf Astoria’ in the Indian market,” she said but did not share the timeline.