Instagram to roll out new broadcast chat feature

Zuckerberg made the announcement in a Facebook post

Representative Image. Credit: AFP Photo

Instagram, the social media platform owned by Meta Platforms Inc, is rolling out a broadcast chat feature called Channels, the company's boss Mark Zuckerberg said on Thursday.

"I'm starting a channel to share news and updates on all the products and tech we're building at Meta," Zuckerberg said in a Facebook post.

"It will be the place I share Meta product news first."

The company will also introduce the feature to Messenger and Facebook in the coming months.