Quikr India Pvt Ltd, which runs an online classifieds platform and operates transaction marketplace, on Tuesday announced that its goods vertical QuikrBazaar registered 200% YoY growth in its certified products business.
QuikrBazaar, that allows consumers to buy and sell anything pre-owned, launched its certified business over a year ago.
It started with mobiles and tablets, and based on the strong consumer demand on its platform, it quickly expanded its product line to include furniture, laptops, TVs, refrigerators, washing machines, ACs, and music systems among others. Quikr delivers these products to over 1000 Indian cities.
Launching the certified format was a natural step for QuikrBazaar given Quikr's overall strategy of going deeper in transactions across its verticals.
Commenting on the development, Vice-President QuikrBazaar Sarath Chandra Gudlavalleti said with millennials continuing to redefine India’s consumer story, the company is very focused on providing them a complete, hassle-free experience in QuikrBazaar.
"Our certified format was clearly a step in that direction. Buyers come to Quikr to seek good deals on products, and finding pre-owned/unboxed products that come with a warranty and repair guarantee is a huge plus for them," he said.
"From the get-go consumers have loved our certified products, and it has directly reflected in the growth of our business as well. Yesterday's Indian consumer’s hesitation towards buying something pre-owned is long gone, today's buyers are looking at this as the smart way to purchase products," adds Gudlavalleti.
Since the launch of certified categories, QuikrBazaar's Q-o-Q transactions have grown 45% and searches for certified products on the platform are growing 3 times. The company is witnessing well distributed growth across mobiles, furniture, electronics and appliances categories
Quikr sees massive transaction flow in its open architecture classifieds layer, and its strategy of offering transactional capabilities that buyers and sellers can choose to use at their option has worked exceedingly well across its verticals.
In the certified business, the company offers consumers an opportunity to buy certified pre-owned goods that are 100% quality checked by Quikr and come with a warranty and replacement guarantee. These products can be new, unboxed, and refurbished.
On the selling side, those sellers who want a simpler selling experience can directly sell their products to Quikr.