The launch is undoubtedly a major milestone for Toyota's Indian entity -- the Toyota Kirloskar Motor Private Limited, its joint venture with the Kirloskar Group.
TKM is launching the sedan version of Etios on Wednesday, with the unveiling of the hatchback slated for March.
TKM's Deputy Managing Director (Marketing) Sandeep Singh told PTI here today bookings for Etios sedan would begin on December one with delivery to start from January one.
Singh declined to talk about the price of Etios before the launch but said the sedan would compete with the likes of Swift Dzire and Tata Manza and the hatchback with Hyundai i20, Maruti Swift, Ford Figo and Polo of Volkswagen.
TKM has targeted to sell 70,000 units of Etios in the first year. "We are very excited about the launch. We are sure the customers will be very happy. Reviews of auto journalists are very, very good", Singh added.