Wipro, the third largest IT services company in the country, on Tuesday unveiled its new brand identity in the digital era where the company finds to address its business requirements and drive future opportunities.
The new brand identity includes unveiling new logo and rearticulation of the Spirit of Wipro with its four core values. Commenting on the development, Wipro Chairman Azim Premji said the company’s brand identity is a visual expression of what we do and mean, for our clients.
“And this is directly energised by our values. The values are our core and our beacon, the bedrock of our culture. Our rearticulated values connect and resonate deeply with the new, vibrant, brand identity,” said Premji.
The company said the new brand identity marks Wipro’s emergence as a trusted digital transformation partner to clients, delivering at global scale with increasingly localised capabilities, and leveraging hyper-automation, robotics, cloud, analytics, cognitive and emerging technologies.
“The new brand identity signifies a higher level of engagement and brand permission that helps clients leverage Wipro’s expertise to address their business requirements and drive future opportunities in this digital era,” states the company.
“This new brand identity also mirrors two key attributes cited by clients as unique to Wipro’s brand: the integrated perspective that Wipro brings across multiple industries, technologies and geographies; and its ability to deliver innovation in ways that are most relevant for clients,” the company adds.
The new logo represents the way the company “connects the dots” for its clients. Besides integrating deep technology and domain expertise, applying insights from across industries, the logo also represents consistency in delivering world-class integrated, end-to-end capabilities and services.
The logo also highlights Wipro’s strong technology heritage and reflects its capabilities for the future. The individual elements in the logo represent ideas, insights, technologies, industries and geographies.
The expanding pattern symbolizes a boundless Wipro. The four circles represent the Wipro Values, Employees, Clients & partners, and Communities. The blue of the word mark creates a sense of reliability and authority.
Wipro Chief Executive Officer Abidali Z Neemuchwala said the new brand identity marks the company’s journey of transformation in the digital world. “Our brand refresh signals an even closer engagement with clients, greater innovation, and a deeper impact on their business. It is contemporary, reflecting the diversity and aspirations of our employees,” he said.