While YBR125 fitted with a 123cc engine is priced at RS 47,000, the other two bikes SZ and SZ-X models that have 153cc engines are priced at Rs 49,000 and Rs 52,000, respectively.
Briefing reporters, Yamaha Motor India CEO & MD Yukimine Tsuji said while YBR125 will take on Hero Honda’s Splendour, SZ and SZ-X will be pitted against Bajaj’s Discover 150 and Honda Unicorn. “We are confident the bikes will capture the imagination of bikers looking for something extra and at an affordable price,” he added. “We are targeting 30 per cent market share by next two years,” Tsuji said.
On John Abraham, he said “our association with John Abraham has evolved into strong relationship. A passionate biker himself, John has added new dimension to our brand image. As an advisor also, he has given his value-additions towards our company’s initiatives.”