Representative image of a person casting a vote.
Credit: PTI Photo
Mumbai: Building on the success of its Pledge to Vote campaign for the May 2024 General Elections, the Hotel & Restaurant Association (Western India) has launched a similar initiative on a larger scale for the upcoming Maharashtra Legislative Assembly elections.
Aimed at increasing voter participation, HRAWI has issued a circular encouraging its members to actively promote the Pledge to Vote campaign amongst their patrons.
The circular outlines several strategies to engage patrons and underscore the importance of each vote.
Member establishments have been encouraged to display placards prominently, reminding guests of the voting day and motivating them to participate in the democratic process. Additionally, HRAWI has encouraged incentives for voters through suitable discounts and promotions to patrons who show the indelible ink mark as proof of voting.
HRAWI has also urged members to leverage their digital platforms for social media engagement. By posting regular updates, alerts, and reminders, the association hopes to spread the message of responsible citizenship to a wider audience.
"As HRAWI celebrates its 74th anniversary, we recognize the significant role our industry plays in promoting civic engagement. The hotel and restaurant industry connects with people across Maharashtra like no other, positioning us uniquely to inspire and influence. Through this campaign, we aim to reach out to the patrons of all the hotels and restaurants in Maharashtra and amplify the voice of democracy," said Jimmy Shaw, President, HRAWI.
“The Pledge to Vote campaign is more than an initiative; it is a movement that reinforces the pivotal role our industry plays in upholding the pillars of democracy. Through active participation and civic duty encouragement, we contribute to shaping the direction of our country,” added Shaw.
Assembly Elections 2024 | The Maharashtra Assembly polls will take place against the backdrop of a fractured political landscape in the western state where the Shiv Sena and NCP will be going up against the Uddhav Thackeray and Sharad Pawar factions, even as the BJP and Congress try to make their mark. Meanwhile, in Jharkhand, the JMM faces a new challenge after Hemant Soren's recent arrest and Champai, a longstanding party member, joining the BJP. The Haryana election resulted in a shock loss for Congress, which was looking to galvanize on the Lok Sabha poll performance, while J&K also saw the grand old party eventually stepping away from the cabinet, with Omar Abdullah's JKNC forming government. It remains to be seen if the upcoming polls help BJP cement its position further or provide a fillip to I.N.D.I.A. Check live updates and track the latest coverage, live news, in-depth opinions, and analyses only on Deccan Herald.
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