The actress currently endorses nine brands including Cadbury's Perk, Fanta, Spinz, Dabur Vatika, LG Cookie, Virgin, Margo, Garnier and Fasttrack.
"It is an honour that CNBC AWAAZ and the Indian consumers have chosen to bestow upon me and I couldn't be happier. Stalwarts like Shah Rukh and Akshay Kumar have been awarded this prestigious title in the past and I'm only glad that people think I'm worthy of the same," Genelia said in a press statement.
"This award symbolises a bridge between the consumer and the brand and I consider it a huge responsibility. I hope I continue to do even better in the future and I'm sure I will as I have a very strong team with me that helps me build, grow and sustain. My success is as much theirs as it is mine," she added.
The award was announced on late Monday evening.