Netflix has found itself on the wrong side of beef lovers as the trailer for its Tamil anthology Namma Stories substitutes beef with 'BDF' or 'beef dry fry'.
A line sung by Neeraj Madhav in Malayalam, which translates to "I will eat parotta and beef early in the morning" has been substituted as "I’ll eat BDF and parotta for breakfast".
Netizens have not taken kindly to Netflix "reducing" the term.
The original post by Netflix on Twitter says, "Get ready to drop some adipolis, vera levels, kirraks and sakkaths because your screens are about to be set on fire. Presenting Namma Stories - a celebration of stories from the south."
Malayalam writer N S Madhavan was one of the first to criticise the platform over the change in subtitle over the lyrics, saying, "Podey Netflix India, before you try to appropriate Malayalam with tharikida dialogues, learn the spelling of beef. It is B-E-E-F. Don’t come here with sanghiphobia."
This resulted in a number of people calling the platform out over its choice of subtitling the song, with some people decrying it as 'censorship'.