The lead pair of 'Chance Pe Dance' will spend the Wednesday night in a car at the Kamalistan studio here, to promote the upcoming film.
"This is going to be the most talked about promotional strategy ever. Genelia and Shahid will spend the night in a car and will interact with the media through most of the night and early morning," said a source in the film unit.
The two stars will chat with the mediapersons over 'chai' and 'maska buns', sharing their stories of struggle to promote the film which revolves around two aspiring actors, trying to make it big in Bollywood.
"Shahid had actually stayed in his car when he was in between rented accommodation while he was struggling so this is like taking a leaf out of his own life. In the movie also, there's a scene where the two of them spend a night in a car, because they have no place to stay" added the source.