Blinkit board
Credit: LinkedIn
A customer from Bengaluru just ordered a dozen bananas, a packet of Lay’s and an iPhone 15 pro max from Blinkit. Doesn't it sound like someone wanted to order bananas and Lay’s but the bill was not crossing the free shipping mark so they casually added an iPhone to the cart? Although this story is made up while writing this article, what follows is all true but might sound as bizarre, if not more.
Blinkit in its recently-released sales trends for the year 2023 unveiled some absolutely mind boggling details.
One customer from South Delhi ordered 9,940 condoms over the course of this year. That is around 27 per day and more than 1 condom for every hour!
Someone also ordered 38 underwear in a month, that is more than one for every day of a month.
Another customer bought 4,832 bathing soaps in 2023. That is around 13 per day! If that person was using it on himself/herself, he/she was finishing one bar less than every two hours.
Another customer bought 101 liters of mineral water in one order.
A person also bought 2,670 toothbrushes in the year, that is almost seven a day!
Another customer, who definitely had a colorful 2023, ordered 183 different shades of lipsticks in the year.
A Hyderabadi ordered 17,000 kgs of rice on the app. For what? Perhaps, it is not too difficult to predict.
The app delivered over 3.20 lakhs maggi packets post midnight
There was also a lot of demand for printouts just before the school-going time. 351,033 printouts were delivered before 8 in the morning.
The biggest order in 2023 was worth Rs 1,59,900 -- an iPhone Pro Max.
Albinder Dhindsa, CEO and co-founder of Blinkit, also shared some of these details on a LinkedIn post.
“Shared so many facts about buying patterns on Blinkit through 2023. Dropping some of the best to round up the year!” he wrote sharing some pictures.