With the summer here, snazzy outfits are out of one’s closet and women are looking for stylish options to sport. From trendy tops to cool bottoms and striking layers to catchy accessories, ‘Ajio’, an online platform, seems to have a fashion solution for anyone who is open to change.
Fashion at a click
The brand strongly believes in breaking inhibitions and trying unique combinations. ‘Ajio’ lives by the philosophy -- ‘doubt is out’, forcing one to think out of the box and rethink fashion choices. With the brand’s collection of stylish Western and Indian wear, exclusive international brands and artiste indie-line, it promises to bring to the customer, fashion at sensible prices.
To beat the sweltering summer heat, the brand’s line captures a blend of florals, stripes and eye-popping colours in the most unique combinations. Statement piece jewellery to match the occasion are options they promote. Mixing and matching looks to make a statement is what Ajio aims at -- breaking barriers in its literal sense. From mixing styles like bold stripes with florals, and solid patterns with snazzy prints, the platform tries it all, to make the wearer stand out in a crowd.
This fashion destination from Reliance Retail intends to offer a differentiated omni-channel experience to the consumer, while providing umpteen choices. The platform aims to be easily navigable and a fun to shop space online.
The brand features a collection of 200 international and national brands as well as own-brand merchandise, which comprise apparel, shoes and accessories.
Shruthi, a final-year BCom student from MES College, sported a pleated red dress and matched it with a printed open-front jacket and faded denim shoes.
Punchline: “It’s a new combination for me. The colours are right for the season, and comfort remains a priority.”
Price: Pleated dress with straps (Rs 1,595), printed open-front jacket (Rs 1,299) and faded denim espadrille shoes (Rs 3,999).
Neha, a final-semester MBA student at NMIMS, wore a floral print crop top and printed culottes,complete with a pair of strapped stilettos and a necklace.
Punchline: “Floral prints always make a reentry during summer. This look is interesting because of the striking print on the culottes.”
Price: Floral print crop top (Rs 1,999), printed culottes (Rs 1,999), strapped stilettos (Rs 1,799) and statement necklace (Rs 999).
Bharti Choudhary, a first-year BCom student from Jain University, sported a striped top and slim leg trousers and teamed it with a coat, heels and necklace.
Punchline: “The lacy top is girly and trendy and the trousers are comfortable.The look is ideal for a night out.”
Price: Single-breasted coat (Rs 3,999), striped top with lace trim (Rs 1,095), printed slim leg trousers (Rs 2,399), ankle-strap heels (Rs 1,199) and drop necklace (Rs 1,699).
Priya, a second-year BCom student from Seshadripuram College, matched a peplum swimsuit with a striped skirt. A waistcoat and casual shoes completed the look.
Punchline: “The bright colours and the feel of the fabric are perfect for the season.”
Price: Floral print waistcoat (Rs 1,395), peplum swimsuit (Rs 1,799), striped skirt (Rs 1,149) and Kitsch print casual shoes (Rs 3,999).
Harshitha, a final-year student from Seshadripuram Academy of Business Studies, wore a crop top and a pencil skirt. She matched it with a pair of sandals and a necklace.
Punchline: “Pencil skirts are back in style. The stripes print is different and is sure to make heads turn.”
Price: Striped crop top (Rs 699), floral print pencil skirt (Rs 2,499), heeled sandals (Rs 1,299) and layered necklace (Rs 319).
Aishwarya Baruah, a first-year telecommunication engineering student from CMRIT, sported a bodycon dress with a striped shrug and casual shoes.
Punchline: “Bodycons dresses are stylish and trending now. They give you a hep look. I also found the shoes really cool.”
Price: Floral print bodycon dress (Rs 1,299), open-front striped shrug (Rs 799) and hi slim cut-out casual shoes (Rs 5,699).