Mass marriage concept was started by Dharmadhikari D Veerendra Heggade to avoid unnecessary expenditure and dowry system in 1972. So far, 10,698 couples have entered into wedlock at Dharmasthala. Birla Group Managing Director Srivatsaraj Nahar, Vijaya Nahar, Neeraj Jain, MLA Vasanth Bangera, M S Ramaiaha Educational Institutions President M S Jayaram will be the chief guests.