<p>“Beauty candy”, part of the ‘Beauty’in’ brand, claims to increase energy levels, boost health, slow down the ageing process and improve skin complexion.<br /><br />The confectionery which supposedly contains zero fat, preservatives, sugar and sodium, has less calories and is packed with collagen and vitamins to care “for the beauty from inside to outside”.<br /><br />The candy is already on sale in Brazil and British manufacturers are looking forward to introduce it in the UK.<br /><br />But not everyone is excited by the promise of a sweet face to match the sweet tooth. Angus Kennedy, chief chocolate taster for a number of confectioners, and editor of Kennedy’s Confection magazine, samples new product ranges and “concept” sweets for months and sometimes even years before they appear on the shelves.<br /><br />Angus of Tonbridge, Kent, said: “As a parent, I don’t want my daughters to eat the candy with the idea that it will somehow make them look more beautiful.”<br /><br />“Sweets and chocolates are meant to be enjoyed as indulgent treats, not as potential health or beauty aids.’ “It’s morally wrong to promote such a concept to people. Beauty candy seems just like another cynical attempt to sell product by tapping into people’s insecurities with their looks,” Angus added.<br /><br />Beauty Candy was launched this summer by Brazilian entrepreneur and socialite Cristiana Arcangeli, a former dentist from Brazil. She says the sweets will “bring beauty to a new dimension”.</p>
<p>“Beauty candy”, part of the ‘Beauty’in’ brand, claims to increase energy levels, boost health, slow down the ageing process and improve skin complexion.<br /><br />The confectionery which supposedly contains zero fat, preservatives, sugar and sodium, has less calories and is packed with collagen and vitamins to care “for the beauty from inside to outside”.<br /><br />The candy is already on sale in Brazil and British manufacturers are looking forward to introduce it in the UK.<br /><br />But not everyone is excited by the promise of a sweet face to match the sweet tooth. Angus Kennedy, chief chocolate taster for a number of confectioners, and editor of Kennedy’s Confection magazine, samples new product ranges and “concept” sweets for months and sometimes even years before they appear on the shelves.<br /><br />Angus of Tonbridge, Kent, said: “As a parent, I don’t want my daughters to eat the candy with the idea that it will somehow make them look more beautiful.”<br /><br />“Sweets and chocolates are meant to be enjoyed as indulgent treats, not as potential health or beauty aids.’ “It’s morally wrong to promote such a concept to people. Beauty candy seems just like another cynical attempt to sell product by tapping into people’s insecurities with their looks,” Angus added.<br /><br />Beauty Candy was launched this summer by Brazilian entrepreneur and socialite Cristiana Arcangeli, a former dentist from Brazil. She says the sweets will “bring beauty to a new dimension”.</p>