Trivandrum (Kerala) [India], August 9: a world where health-conscious consumers scrutinise every label, one man's struggle with oral care products has blossomed into a revolutionary approach to dental hygiene. Meet Mr. Prabhakaran Gopinathan (Prabha), the visionary founder of Edinora, a company redefining oral care with its range of edible-grade Ayurvedic toothpaste.
A Wake-Up Call for Oral Health
Two decades ago, Prabha experienced a series of alarming allergic reactions in his mouth. "I noticed white burns on my tongue and certain parts of my mouth," he recalls. "It was a wake-up call that made me realise how little attention I'd been paying to the products I used daily."
This experience led to a pivotal moment– realising that reading and understanding product labels is crucial. Prabha discovered that many conventional toothpastes contain harsh antibacterial ingredients that could disrupt the delicate oral environment. He found that many people suffered from various oral health issues, even though everyone cleaned their teeth daily. This was further confirmed by the National Oral Health Program’s (NOHP) publication, which revealed that nearly 89.6% of the population grappled with some form of oral health problem.
Further validation from the Kerala Dental Council reported that 90% of Kerala’s population had decaying teeth. Also, WHO’s report validated that nearly 3.5 billion people worldwide are affected by oral diseases. These findings painted a grim picture: dental issues were expected and pervasive, affecting most of the population. It became clear that dental problems had become “a silent endemic” and a “National Burden.”
Now came the question: why was this happening? He observed the patterns around him, noting that nearly everyone used some oral hygiene product. Despite this, the problem persisted. As he delved deeper, he realised the root cause might be a lack of awareness.
Perhaps people didn’t know which oral hygiene product was best suited for them, given the nature of the human mouth and the right way to care for it. Most are unaware that toothbrushes only clean three sides of the teeth out of five sides, which can be cleaned only through interdental cleaning. Lack of interdental cleaning, general negligence and fear of timely dental check-ups could also increase dental issues.
The founder explains that our mouth is not just a gateway for nutrition; it is also one of the most absorbent parts of our body. "I felt compelled to create a safer alternative that people could use without worry."
A Journey of Innovation and Perseverance
Driven by this mission, Prabhakaran embarked on a journey spanning over two decades to develop Edinora. His goal was clear: to create a toothpaste using only edible-grade natural ingredients that would be effective & safe.
The result is a unique blend of essential oils and herbal powders, including Miswak, liquorice, amla, rock salt, aloe vera, virgin coconut oil, clove bud oil, dry ginger, pepper, and turmeric. Each ingredient was carefully selected for its beneficial properties and subjected to rigorous scientific testing.
• A Range of Solutions for Every Smile
• Edinora now offers three distinct variants:
• Edinora Kids: Designed for children aged 3-14, promoting good oral hygiene without the risk of harsh antibacterial ingredients.
• Edinora Prime: Suitable for adults over 14, providing comprehensive care for everyday use.
• Edinora Sensipro: Enriched with natural arginine, it is ideal for those with sensitive teeth, mild gum issues, or diabetes-related oral concerns.
Edinora’s toothpaste is free from SLS, Parabens, Triclosan, artificial colours & flavours. The company has also expanded its product line to include dental floss, floss holders, and toothbrushes, offering a complete oral care solution.
Science-Backed Safety and Efficacy
Its extensive testing process shows Edinora's commitment to safety and efficacy. The products have undergone in-vitro cytotoxicity studies, wound healing assessments, acute and sub-acute oral toxicity tests, and evaluations of their cleansing ability, plaque removal efficacy, and gingiva protection properties.
As Edinora continues to gain traction in the market, available on platforms like edinora.com, Flipkart, Amazon, Meesho, and FirstCry, Prabhakaran's vision remains clear: to transform oral care culture by making it safer and more natural.
For more information, please visit: www.edinora.com