<p>CEO of the NASDAQ-listed firm S Gopalakrishnan quoted an informal survey in this regard.<br />"We were pleasantly surprised that 40 per cent of new employees joining are not from urban areas", he said to a question from an audience member at an innovation convention, organised by the IIT Kanpur Alumni Association as part of golden jubilee celebrations of its alma mater here.<br /><br />The survey also revealed that one or either of the parents of majority of these non-urban area employees have not completed SSLC, he said.<br /><br />Gopalakrishnan termed the entry into the company of the people from non-urban areas as a "quiet transformation" in changing lives of people and in creating "more middle-class".<br />In this context, he also observed that it's, therefore, is not necessary that businesses go to rural areas; instead, people from rural areas could be recruited.<br /><br />But he also said many of the IT companies have operations in tier-II cities, and the Government is encouraging setting up of rural BPOs.<br /><br />Gopalakrishnan suggested that Government make it mandatory for BPOs offering public services to have operations only in rural areas.</p>
<p>CEO of the NASDAQ-listed firm S Gopalakrishnan quoted an informal survey in this regard.<br />"We were pleasantly surprised that 40 per cent of new employees joining are not from urban areas", he said to a question from an audience member at an innovation convention, organised by the IIT Kanpur Alumni Association as part of golden jubilee celebrations of its alma mater here.<br /><br />The survey also revealed that one or either of the parents of majority of these non-urban area employees have not completed SSLC, he said.<br /><br />Gopalakrishnan termed the entry into the company of the people from non-urban areas as a "quiet transformation" in changing lives of people and in creating "more middle-class".<br />In this context, he also observed that it's, therefore, is not necessary that businesses go to rural areas; instead, people from rural areas could be recruited.<br /><br />But he also said many of the IT companies have operations in tier-II cities, and the Government is encouraging setting up of rural BPOs.<br /><br />Gopalakrishnan suggested that Government make it mandatory for BPOs offering public services to have operations only in rural areas.</p>