<p>US online spending is expected to set a record for Black Friday, according to Adobe Analytics, as steep discounts lured consumers against the backdrop of high inflation, kicking off the year's biggest shopping event on a strong note.</p>.<p>Initial numbers from Adobe Analytics, the data and insights arm of software company Adobe Inc, showed shoppers are expected to spend between $9 billion and $9.2 billion online on Friday, topping its forecast for a modest 1 per cent rise to $9 billion.</p>.<p>As of 6 p.m. EST Friday, Adobe data showed shoppers spent an estimated $7.28 billion online.</p>.<p>"E-commerce demand has remained strong regardless, and Black Friday is set to surpass $9 billion in online sales for the first time, as consumers come to value the ease and convenience of shopping from home," said Vivek Pandya, lead analyst at Adobe Digital Insights.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/international/world-news-politics/cost-of-living-crisis-casts-shadow-over-britains-black-friday-1165566.html" target="_blank">Cost-of-living crisis casts shadow over Britain's Black Friday</a></strong></p>.<p>"Some shoppers are returning to physical stores for Black Friday, after two years where pandemic-related anxieties kept many people at home," Pandya added.</p>.<p>Adobe Analytics, which measures e-commerce by tracking transactions at websites, has access to data covering purchases at 85 per cent of the top 100 internet retailers in the United States.</p>.<p>Adobe's analysis covers over 1 trillion visits to retail websites; Adobe does not disclose the names of the company sites it tracks.</p>.<p>Early holiday deals, including a second Amazon Prime Day event in October, were expected to take some of the shine off the biggest shopping days of the year.</p>.<p>More Americans placed orders through their smartphones over the holiday, with mobile shopping expected to drive 53 per cent of Black Friday online sales. Mobile orders accounted for 55% of online Thanksgiving sales.</p>.<p>Cyber Week, which runs five days from Thanksgiving to Cyber Monday, is expected to generate $34.8 billion in online spending, up 2.8 per cent from the year-ago period, according to the report</p>
<p>US online spending is expected to set a record for Black Friday, according to Adobe Analytics, as steep discounts lured consumers against the backdrop of high inflation, kicking off the year's biggest shopping event on a strong note.</p>.<p>Initial numbers from Adobe Analytics, the data and insights arm of software company Adobe Inc, showed shoppers are expected to spend between $9 billion and $9.2 billion online on Friday, topping its forecast for a modest 1 per cent rise to $9 billion.</p>.<p>As of 6 p.m. EST Friday, Adobe data showed shoppers spent an estimated $7.28 billion online.</p>.<p>"E-commerce demand has remained strong regardless, and Black Friday is set to surpass $9 billion in online sales for the first time, as consumers come to value the ease and convenience of shopping from home," said Vivek Pandya, lead analyst at Adobe Digital Insights.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/international/world-news-politics/cost-of-living-crisis-casts-shadow-over-britains-black-friday-1165566.html" target="_blank">Cost-of-living crisis casts shadow over Britain's Black Friday</a></strong></p>.<p>"Some shoppers are returning to physical stores for Black Friday, after two years where pandemic-related anxieties kept many people at home," Pandya added.</p>.<p>Adobe Analytics, which measures e-commerce by tracking transactions at websites, has access to data covering purchases at 85 per cent of the top 100 internet retailers in the United States.</p>.<p>Adobe's analysis covers over 1 trillion visits to retail websites; Adobe does not disclose the names of the company sites it tracks.</p>.<p>Early holiday deals, including a second Amazon Prime Day event in October, were expected to take some of the shine off the biggest shopping days of the year.</p>.<p>More Americans placed orders through their smartphones over the holiday, with mobile shopping expected to drive 53 per cent of Black Friday online sales. Mobile orders accounted for 55% of online Thanksgiving sales.</p>.<p>Cyber Week, which runs five days from Thanksgiving to Cyber Monday, is expected to generate $34.8 billion in online spending, up 2.8 per cent from the year-ago period, according to the report</p>