<p>RPG Group company Ceat Tyres on Friday said it has roped in Bollywood actor Aamir Khan as its brand ambassador, who will feature in its various campaigns across media platforms.</p>.<p>Khan, who is one of the most versatile and talented actors in the Indian Film industry, has signed a two-year contract with Ceat Tyres Ltd to perform the role of its ambassador, the company said in a release.</p>.<p>As part of an integrated marketing campaign, the Bollywood star will feature in two commercials during the on-going Indian Premier League (IPL) in Dubai, with the first one set to be aired on Saturday to promote Ceat's SecuraDrive range of premium car tyres, it added.</p>.<p>The first ad will also be rolled out across different media platforms - both online and offline, Ceat Tyres said.</p>.<p>Ceat's SecuraDrive tyres are used in premium sedans and compact SUVs such as Honda City, Skoda Octavia, Toyota Corolla, Hyundai Creta, Maruti Suzuki Vitara Brezza, among others, as per the release. </p>
<p>RPG Group company Ceat Tyres on Friday said it has roped in Bollywood actor Aamir Khan as its brand ambassador, who will feature in its various campaigns across media platforms.</p>.<p>Khan, who is one of the most versatile and talented actors in the Indian Film industry, has signed a two-year contract with Ceat Tyres Ltd to perform the role of its ambassador, the company said in a release.</p>.<p>As part of an integrated marketing campaign, the Bollywood star will feature in two commercials during the on-going Indian Premier League (IPL) in Dubai, with the first one set to be aired on Saturday to promote Ceat's SecuraDrive range of premium car tyres, it added.</p>.<p>The first ad will also be rolled out across different media platforms - both online and offline, Ceat Tyres said.</p>.<p>Ceat's SecuraDrive tyres are used in premium sedans and compact SUVs such as Honda City, Skoda Octavia, Toyota Corolla, Hyundai Creta, Maruti Suzuki Vitara Brezza, among others, as per the release. </p>