'Country of origin' important to 1 in 2 e-commerce consumers

For every 1 in 2 ecommerce consumers, the country of origin of a product is important information before making a purchase.

However, 40 per cent of consumers say that ecommerce firms display the origin of a product sold on their platform, while 30 per cent said that they don't have an opinion on the matter or did not look for this information before making a purchase.