<p>Italian luxury carmaker Ferrari set Thursday an ambitious target for revenues in a four-year strategic plan based on a raft of new models, including a long-awaited SUV.</p>.<p>The 6.7-billion-euro ($7-billion) goal for 2026 is well above this year's estimated revenue of around 4.8 billion euros.</p>.<p>The 2022-2026 strategic plan will be driven by the launch of new products, including Ferrari's first SUV "Purosangue" (Thoroughbred), which will be unveiled in September, with deliveries from 2023.</p>.<p>Another 15 new launches are expected between 2023 and 2026, new chief executive Benedetto Vigna revealed at the brand's historic Maranello site in northern Italy.</p>.<p><strong>Also Read: <a href="https://www.deccanherald.com/business/business-news/by-2030-30-of-all-vehicles-sold-in-india-to-be-evs-1118694.html" target="_blank">'By 2030, 30% of all vehicles sold in India to be EVs'</a></strong></p>.<p>Ferrari, which celebrates its 75th anniversary this year, broke results records in 2021, delivering 11,155 cars -- up 22.3 per cent -- and generating revenue of 4.3 billion euros (up 23.4 per cent).</p>.<p>Vigna did not give many details of the new Purosangue, other than that it will be a sports car and will have a V12 engine, a trademark of the mythical brand.</p>.<p>But he said: "I am confident it will exceed all expectations."</p>.<p>He emphasised its exclusivity, saying it would make up on average fewer than 20 per cent of total deliveries.</p>.<p>Under the previous strategic plan unveiled in 2018, Ferrari had also promised the launch of 15 cars -- a target Vigna said had been reached.</p>
<p>Italian luxury carmaker Ferrari set Thursday an ambitious target for revenues in a four-year strategic plan based on a raft of new models, including a long-awaited SUV.</p>.<p>The 6.7-billion-euro ($7-billion) goal for 2026 is well above this year's estimated revenue of around 4.8 billion euros.</p>.<p>The 2022-2026 strategic plan will be driven by the launch of new products, including Ferrari's first SUV "Purosangue" (Thoroughbred), which will be unveiled in September, with deliveries from 2023.</p>.<p>Another 15 new launches are expected between 2023 and 2026, new chief executive Benedetto Vigna revealed at the brand's historic Maranello site in northern Italy.</p>.<p><strong>Also Read: <a href="https://www.deccanherald.com/business/business-news/by-2030-30-of-all-vehicles-sold-in-india-to-be-evs-1118694.html" target="_blank">'By 2030, 30% of all vehicles sold in India to be EVs'</a></strong></p>.<p>Ferrari, which celebrates its 75th anniversary this year, broke results records in 2021, delivering 11,155 cars -- up 22.3 per cent -- and generating revenue of 4.3 billion euros (up 23.4 per cent).</p>.<p>Vigna did not give many details of the new Purosangue, other than that it will be a sports car and will have a V12 engine, a trademark of the mythical brand.</p>.<p>But he said: "I am confident it will exceed all expectations."</p>.<p>He emphasised its exclusivity, saying it would make up on average fewer than 20 per cent of total deliveries.</p>.<p>Under the previous strategic plan unveiled in 2018, Ferrari had also promised the launch of 15 cars -- a target Vigna said had been reached.</p>