<p>Soft drink giant Coca Cola has pumped a fresh supply of fizz into the metaverse with the introduction of its first-ever flavour born as ones and zeroes. The Coca-Cola Zero Sugar Byte, which "will bring the flavour of pixels to life" will be made available in the Fortnite metaverse before its retail launch.</p>.<p>Coca Cola's metaverse drink follows the introduction of Coca-Cola Starlight, which sought to offer people a taste of outer space.</p>.<p>For the uninitiated, the metaverse is a vision for the future of the internet, a virtual world where people will be able to interact using sensors, lenses and other gadgets.</p>.<p>The firm has tied up with gaming organisation PWR to help create Pixel Point, a custom island built in Fortnite Creative. Fortnite Creative lets users build their own worlds, play competitive modes and even taste these virtual drinks, such as the Coca-Cola Zero Sugar Byte.</p>.<p>Users can also scan a Coca-Cola Zero Sugar Byte package at <a href="https://www.coca-cola.com/creations/marketnotparticipating" rel="nofollow" target="_blank">www.coca-cola.com/creations</a> to access an augmented reality (AR) game, which tells the story of BYTE, an 8-bit pixel left behind when Coca-Cola Byte entered the metaverse.</p>.<p>The drink was launched in selected retail outlets across South America on April 4 and will soon be available in the US and China.</p>.<p><strong>Check out latest DH videos here</strong></p>
<p>Soft drink giant Coca Cola has pumped a fresh supply of fizz into the metaverse with the introduction of its first-ever flavour born as ones and zeroes. The Coca-Cola Zero Sugar Byte, which "will bring the flavour of pixels to life" will be made available in the Fortnite metaverse before its retail launch.</p>.<p>Coca Cola's metaverse drink follows the introduction of Coca-Cola Starlight, which sought to offer people a taste of outer space.</p>.<p>For the uninitiated, the metaverse is a vision for the future of the internet, a virtual world where people will be able to interact using sensors, lenses and other gadgets.</p>.<p>The firm has tied up with gaming organisation PWR to help create Pixel Point, a custom island built in Fortnite Creative. Fortnite Creative lets users build their own worlds, play competitive modes and even taste these virtual drinks, such as the Coca-Cola Zero Sugar Byte.</p>.<p>Users can also scan a Coca-Cola Zero Sugar Byte package at <a href="https://www.coca-cola.com/creations/marketnotparticipating" rel="nofollow" target="_blank">www.coca-cola.com/creations</a> to access an augmented reality (AR) game, which tells the story of BYTE, an 8-bit pixel left behind when Coca-Cola Byte entered the metaverse.</p>.<p>The drink was launched in selected retail outlets across South America on April 4 and will soon be available in the US and China.</p>.<p><strong>Check out latest DH videos here</strong></p>