<p>Softbank backed Grofers expects to achieve Rs 10,000 crore in gross merchandise value (GMV) by March supported by a traction of around 50 lakh customers during its ongoing sale, a top company official said.</p>.<p>The company claims to have witnessed around 3 to 4 times increase in sales during its ongoing Grand Orange Bag Days (GOBD) sale.</p>.<p>"We are on road to double our GMV every year and are aiming to hit Rs 10,000 crore in GMV by financial year 2021," Grofers founder Saurabh Kumar told PTI.</p>.<p>GMV is the total value of merchandise sold over a period.</p>.<p>Grofers is expecting its GMV to touch around Rs 30,000 crore by 2022.</p>.<p>The company is focussing on private label products to drive overall sales growth.</p>.<p>"We are on track to complete interaction with 50 lakh customers during the GOBD. During normal days basket size is Rs 1,500-1,600 and now the average basket size is Rs 2,500," Kumar said.</p>.<p>The online grocery seller has recorded high traction of visitors from Delhi, Ahmedabad, Bengaluru, Chennai, Mumbai, Pune, Kanpur, Kolkata, Lucknow, Hyderabad, Faridabad, Gurgaon, Noida, Jaipur and Ghaziabad.</p>.<p>It claims to have seen demand across grocery and staples, personal care, biscuits and snacks, kitchen and dining, household items, beverages, baby care and home furnishing segments.</p>.<p>Kumar said that the company has an expedited its target to expand footprint in 50 cities by March, compared to the earlier target of June 2021.</p>.<p>The company is operating in 38 cities at present and will be adding 10-12 cities by March, Kumar said.</p>.<p>"We are increasing headcount every month to cater to the demand. In November-December we added around 3,000 people. We hope to add around 500-100 people every month in the next 3-6 month. The new cities that we have opened are giving us great response," Kumar said.</p>
<p>Softbank backed Grofers expects to achieve Rs 10,000 crore in gross merchandise value (GMV) by March supported by a traction of around 50 lakh customers during its ongoing sale, a top company official said.</p>.<p>The company claims to have witnessed around 3 to 4 times increase in sales during its ongoing Grand Orange Bag Days (GOBD) sale.</p>.<p>"We are on road to double our GMV every year and are aiming to hit Rs 10,000 crore in GMV by financial year 2021," Grofers founder Saurabh Kumar told PTI.</p>.<p>GMV is the total value of merchandise sold over a period.</p>.<p>Grofers is expecting its GMV to touch around Rs 30,000 crore by 2022.</p>.<p>The company is focussing on private label products to drive overall sales growth.</p>.<p>"We are on track to complete interaction with 50 lakh customers during the GOBD. During normal days basket size is Rs 1,500-1,600 and now the average basket size is Rs 2,500," Kumar said.</p>.<p>The online grocery seller has recorded high traction of visitors from Delhi, Ahmedabad, Bengaluru, Chennai, Mumbai, Pune, Kanpur, Kolkata, Lucknow, Hyderabad, Faridabad, Gurgaon, Noida, Jaipur and Ghaziabad.</p>.<p>It claims to have seen demand across grocery and staples, personal care, biscuits and snacks, kitchen and dining, household items, beverages, baby care and home furnishing segments.</p>.<p>Kumar said that the company has an expedited its target to expand footprint in 50 cities by March, compared to the earlier target of June 2021.</p>.<p>The company is operating in 38 cities at present and will be adding 10-12 cities by March, Kumar said.</p>.<p>"We are increasing headcount every month to cater to the demand. In November-December we added around 3,000 people. We hope to add around 500-100 people every month in the next 3-6 month. The new cities that we have opened are giving us great response," Kumar said.</p>