<p>Consumer electrical goods maker Havells on Thursday announced foray into the refrigerator segment through its consumer durable arm Lloyd.</p>.<p>The move will help Lloyd become a full-fledged consumer durable brand. It already has a presence in air-conditioning, LED TV and washing machine segments.</p>.<p>Lloyd has introduced 25 new models of inverter technology-based direct cool (DC), frost-free and side-by-side refrigerators and plans to add 25 more by Diwali this year, the company said in a statement.</p>.<p>Besides, in November, Lloyd is planning to enter into the dishwasher segment, which has got prominence after the lockdown as people looked for convenience while working from home.</p>.<p>“Today, we are introducing DC, side-by-side, frost-free range of refrigerators to complement other categories, in our attempt to make Lloyd a full-fledged consumer durable brand,” said Lloyd CEO Shashi Arora.</p>.<p>Backed by Make in India vision, the company would produce the entire range of its refrigerators in the country.</p>.<p>Lloyd’s refrigerators will be available in 190-587 litre capacities with an introductory offer price ranging from Rs 10,000- 84,990 and will follow the 2020 rating norms of the Bureau of Energy Efficiency (BEE).</p>.<p>“All this comes at a lower electricity cost due to the latest inverter technology deployed in the newly launched range,” Arora said.</p>.<p>Lloyd is now among the top three brands in the air conditioner segment, it added.</p>.<p>Havells acquired Lloyd in May 2017. It has a network of over 10,000 direct and indirect dealers and 485 authorized service centres across the country.</p>.<p>For 2019-20, the Delhi-based Fast Moving Electrical Goods (FMEG) company Havells reported a revenue of Rs 9,440.26 crore in which Lloyd contributed Rs 1,590.27 crore.</p>
<p>Consumer electrical goods maker Havells on Thursday announced foray into the refrigerator segment through its consumer durable arm Lloyd.</p>.<p>The move will help Lloyd become a full-fledged consumer durable brand. It already has a presence in air-conditioning, LED TV and washing machine segments.</p>.<p>Lloyd has introduced 25 new models of inverter technology-based direct cool (DC), frost-free and side-by-side refrigerators and plans to add 25 more by Diwali this year, the company said in a statement.</p>.<p>Besides, in November, Lloyd is planning to enter into the dishwasher segment, which has got prominence after the lockdown as people looked for convenience while working from home.</p>.<p>“Today, we are introducing DC, side-by-side, frost-free range of refrigerators to complement other categories, in our attempt to make Lloyd a full-fledged consumer durable brand,” said Lloyd CEO Shashi Arora.</p>.<p>Backed by Make in India vision, the company would produce the entire range of its refrigerators in the country.</p>.<p>Lloyd’s refrigerators will be available in 190-587 litre capacities with an introductory offer price ranging from Rs 10,000- 84,990 and will follow the 2020 rating norms of the Bureau of Energy Efficiency (BEE).</p>.<p>“All this comes at a lower electricity cost due to the latest inverter technology deployed in the newly launched range,” Arora said.</p>.<p>Lloyd is now among the top three brands in the air conditioner segment, it added.</p>.<p>Havells acquired Lloyd in May 2017. It has a network of over 10,000 direct and indirect dealers and 485 authorized service centres across the country.</p>.<p>For 2019-20, the Delhi-based Fast Moving Electrical Goods (FMEG) company Havells reported a revenue of Rs 9,440.26 crore in which Lloyd contributed Rs 1,590.27 crore.</p>