<p class="title">European Union judges have ruled that the four-fingered shape of the KitKat chocolate bar is not distinctive enough to be trademarked.</p>.<p class="bodytext">KitKat maker Nestle, the food multinational, has been trying since 2002 to establish a European trademark for the snack. But the European Court of Justice in Luxembourg today ruled against it.</p>.<p class="bodytext">That will come as a relief to lovers of a Norwegian chocolate bar, the Kvikk Lunsj, that has a similar shape.</p>.<p class="bodytext">Its maker, Mondelez, can continue to market and sell the 80-year-old Kvikk Lunsj brand throughout the EU. The snack was established in 1937, two years after KitKat hit the shelves in the UK.</p>.<p class="bodytext">Norway is not part of the EU, but as part of the European Economic Area, takes many of the bloc's rules. </p>
<p class="title">European Union judges have ruled that the four-fingered shape of the KitKat chocolate bar is not distinctive enough to be trademarked.</p>.<p class="bodytext">KitKat maker Nestle, the food multinational, has been trying since 2002 to establish a European trademark for the snack. But the European Court of Justice in Luxembourg today ruled against it.</p>.<p class="bodytext">That will come as a relief to lovers of a Norwegian chocolate bar, the Kvikk Lunsj, that has a similar shape.</p>.<p class="bodytext">Its maker, Mondelez, can continue to market and sell the 80-year-old Kvikk Lunsj brand throughout the EU. The snack was established in 1937, two years after KitKat hit the shelves in the UK.</p>.<p class="bodytext">Norway is not part of the EU, but as part of the European Economic Area, takes many of the bloc's rules. </p>