"We will go ahead and invest $5 million to develop the service centre and brand building in Nigeria. This investment will also benefit our operations in Ghana, as it sources a lot of content from Nigeria," Sunil Raina, chief marketing officer of Lava International, told IANS.
According to Raina, the company's phones have been very well received in the African country.
"Consumer wants in India and these markets are very similar and we are focusing on providing products which have long battery life with standard features," he said.
The company said that it will tweak a couple of features like language options from English-to-French for luring more customers.
Raina added that Lava is targeting 10 percent of handset market share in the African country where it started offering mobile phones some four months ago.
"It's a 20 lakh to 25 lakh per month market... we are targeting nearly 10 percent of the total market share in the coming quarter," he said.
Published 22 December 2011, 12:59 IST